The British Council partnered with Beat FM Lagos on a 30-minute live entreprenuership show anchored by Olisa Adibua and aired during the Morning Rush on The Beat 99.9fm on Mondays. 

The show is a creative business programme targeted at the young people in the creative industry and other young people who want to get into creative business. The creative businesses include: Music, Comedy, Fashion, Film, Television/Radio, Photography, Interior design, Art, Modelling, arts & craft.

Each editon features a guest who is an expert in his or her own industry. The guest informs and educates listeners on how to start up and run a creative business. 

Podcast 2 features an episode of the show that had Michael Collins, AKA Don Jazzy, Record producer and CEO of Mavin Records.   

This episode focussed on Brand Development.