Programmers, producers, managers, and experts from all over West Africa gathered to learn, collaborate and network – courtesy of the British Council.
I was lucky enough to represent the Freetown Music Festival, a live event that started in Sierra Leone two years ago. The aim was, and still is, to change the music industry, polish up Sierra Leonean talent and amplify these gems by providing them with a world stage. As the artist manager, I am responsible for the entire creative line-up. A daunting task in an industry that has suffered vicious blows, leaving talent development and (inter) national exposure for local artists essentially untapped.